Client : Starbucks Fizzio
Project: National Launch “Made Right. Before Your Eyes.”
OPPORTUNITY // Summers are getting hotter and Starbucks has your sweaty back with naturally crafted sodas. Made right before your eyes.
INSIGHT // The soda jerk has been trending and carbonated drinks are on a comeback. So we celebrate the carbonated bubble with a healthy deliciuous new take on soda.
SOLUTION // A summer launch in some of the hottest zones across America. Demostrate how delicious soda can be again especially when it’s made fresh before your eyes.
Results: Awareness quickly spread on alll social channels, was picked up on local news helping Fizzio Handcrafted Sodas grow past its initial test markets.
Role: ACD // Strategy, Concept, Creative and Production