Client : The Salt Lobby
Project: 360 Rebrand Campaign
OPPORTUNITY // Salt is a necessary element for life, but the conversations about it in the press and on social media were almost all negative.
INSIGHT // To sweeten the conversation, we gave salt a new voice in the form of a timeless sailor named: Olde Salty.
Role: ACD // Strategy, Concept, Creative and Production
SOLUTION // Our web series quickly gained the public’s attention and for the first time in over a decade the press and the public were sharing and posting positive comments about salt.
Olde Salty demonstrates use cases of salt.
Olde Salty
The Salt Lobby Content Series
Olde Salty gets salty.
Olde Salty on longevity.
Olde Salty meditates.
Olde Salty on The Spice Wars.
Salty Socials
Olde Salty's not too old to use social media to lobby for salt. So we seeded his grains of salty wisdom throughout social media which was shared and retweeted throughout our media ecosystem.
OLDE SALTY'S TWEETING SALT SHAKERS
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OLDE SALTY'S TWEETING SALT SHAKERS @@@
SALTING AN IDEA WITH DIY TECH
