Client : MAZDA 6
Project: Global 360 Launch “Game Changers”
OPPORTUNITY // Mazda re-engineers their entire line of cars for the first time in 1O years. New sheet metal, new tech, new brand.
INSIGHT // Leverage the brand equity Mazda’s reputation for recision driving and affordablilty while demonstrating effieciencies of their new propertairy tech.
SOLUTION // Develop a product brand campaign that celebrates how Mazda had changed the game with their newly re-imagined car line with industry leading tech.
Results: Repositioned the entire Mazda brand in a more premium space, resulting in significant gains in favorable opinion, breaking YOY sales goals (not seen in decades), and a major shift in the brand position.
Role: ACD // Strategy, Concept, Creative and Co-Production.