Client : Honda
Project: Honda Odyssey Rebrand
OPPORTUNITY // Minivan sales are down and The Honda Odyssey just got a redesign to appeal to a new generation of parents.
INSIGHT // The minivan just can’t shrug off the boomer soccer mom stigma, but Honda worked hard to make their mini-van cool.
SOLUTION // Respect the van.. Celebrate that vans are cool again. After all you were probably conceived in one.
Role: Senior Art Director // Concept, Creative and Production.
RESPECT THE VAN
BROADCAST // IN-THEATRE // DIGITAL
THE HONDA RIDGELINE
Honda’s first truck. Built with an industries first, the lockable in-bed trunk concept. Rugged tough and modern.
CR-V
The last year of this model before a major redesign.
HONDA RACING
The print ad that smelled like burned rubber.
Honda was very proud of their racing engine performance kicking ass in every IRL race that year. So we made an ad that smelled like burned rubber. And like a cologne ad you too could smell like Honda speed.