Gran Turismo 6
Client : Playstation
Project: Gran Turismo 6
OPPORTUNITY // Make a legacy game relevant to gamers who have moved to a newer gaming console platform.
INSIGHT // Gran Turismo 6 game players share a passion beyond gaming. They are car enthusiasts who enjoy the broader race car culture.
SOLUTION // Celebrate car culture and build a platform for gamers and car enthusiasts to come together around a meaningful theme.
Role: ACD // Design
